:root{--red:#C8102E;--ink:#111;--mute:#555;--line:#e6e6e6;--bg:#fff;--soft:#f7f7f7}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;font-family:'Lato',system-ui,-apple-system,'Noto Sans Thai',sans-serif;color:var(--ink);background:var(--bg);line-height:1.55;-webkit-font-smoothing:antialiased}
h1,h2,h3,.num{font-family:'Open Sans','Noto Sans Thai',sans-serif;font-weight:800;letter-spacing:-.01em;margin:0}
a{color:inherit;text-decoration:none}img{display:block;max-width:100%}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px}
.nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:60px}
.brand{font-family:'Open Sans';font-weight:800;font-size:15px;letter-spacing:.04em;white-space:nowrap}.brand b{color:var(--red)}
.nav ul{display:flex;gap:22px;list-style:none;margin:0;padding:0;font-size:14px}.nav a:hover{color:var(--red)}
.burger{display:none;width:40px;height:40px;border:0;background:none;padding:8px;cursor:pointer;flex-direction:column;justify-content:center;gap:5px}.burger span{display:block;height:2px;background:var(--ink);border-radius:2px;transition:.2s}.burger[aria-expanded=true] span:nth-child(1){transform:translateY(7px) rotate(45deg)}.burger[aria-expanded=true] span:nth-child(2){opacity:0}.burger[aria-expanded=true] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.btn{display:inline-block;padding:11px 20px;border:1.5px solid var(--ink);border-radius:999px;font-weight:700;font-size:14px;transition:.15s}
.btn:hover{background:var(--ink);color:#fff}.btn.red{background:var(--red);border-color:var(--red);color:#fff}.btn.red:hover{background:#a50d25}
.btn.ghost{border-color:#fff;color:#fff}.btn.ghost:hover{background:#fff;color:var(--ink)}
/* hero */
.hero{position:relative;min-height:88vh;display:flex;align-items:flex-end;color:#fff;overflow:hidden}
.hero .collage{position:absolute;inset:0;display:grid;grid-template-columns:repeat(3,1fr);grid-template-rows:repeat(2,1fr);gap:4px;background:#000}.hero .collage img{width:100%;height:100%;object-fit:cover;filter:saturate(.9)}
.hero:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.35) 0%,rgba(0,0,0,.5) 40%,rgba(0,0,0,.9) 100%)}
.hero .wrap{position:relative;z-index:1;width:100%;padding-bottom:64px;padding-top:120px}
.kicker{display:inline-block;font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:var(--red);margin-bottom:14px}
.hero .kicker{color:#fff;border-left:3px solid var(--red);padding-left:10px;text-shadow:0 1px 8px rgba(0,0,0,.6)}
.hero h1{text-shadow:0 2px 18px rgba(0,0,0,.45);font-size:clamp(38px,6vw,72px);line-height:1.02;max-width:900px}
.hero p{font-size:clamp(17px,2vw,22px);max-width:720px;margin:20px 0 28px;color:#eee}
.hero .role{font-size:15px;color:#ddd;margin-bottom:8px}
/* sections */
section{padding:88px 0}section.soft{background:var(--soft)}
.sec-head{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:40px;flex-wrap:wrap}
.sec-head h2{font-size:clamp(28px,3.4vw,40px);line-height:1.1}.sec-head p{margin:8px 0 0;color:var(--mute);max-width:560px}
.numbers{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;border-top:3px solid var(--ink);padding-top:28px}
.numbers .num{font-size:clamp(34px,4.5vw,56px);color:var(--red);line-height:1}.numbers small{display:block;margin-top:6px;color:var(--mute);font-size:14px;letter-spacing:.02em}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.card{background:#fff;border:1px solid var(--line);border-radius:14px;overflow:hidden;transition:.2s;display:flex;flex-direction:column}
.card:hover{transform:translateY(-4px);box-shadow:0 14px 34px rgba(0,0,0,.09)}
.card .ph{aspect-ratio:4/3;overflow:hidden;background:#eee}.card .ph img{width:100%;height:100%;object-fit:cover;transition:.4s}.card:hover .ph img{transform:scale(1.04)}
.card .body{padding:18px 20px 22px}.card .body h3{font-size:19px;line-height:1.25;margin:6px 0 8px}.card .body p{margin:0;color:var(--mute);font-size:14.5px}
.card .kicker{margin-bottom:0;font-size:11px}
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.pillar{border-top:3px solid var(--red);padding-top:18px}.pillar h3{font-size:20px;margin-bottom:10px}.pillar p{color:var(--mute);margin:0;font-size:15px}
/* covers strip */
.strip{display:flex;gap:16px;overflow-x:auto;padding:4px 0 18px;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch}
.strip::-webkit-scrollbar{height:6px}.strip::-webkit-scrollbar-thumb{background:#ccc;border-radius:3px}
.cover{flex:0 0 220px;scroll-snap-align:start}.cover .ph{aspect-ratio:210/297;border:1px solid var(--line);border-radius:8px;overflow:hidden;background:#fff;box-shadow:0 6px 18px rgba(0,0,0,.06)}
.cover .ph img{width:100%;height:100%;object-fit:cover;object-position:top}.cover h4{font-size:13.5px;margin:10px 0 2px;font-weight:700;line-height:1.3}.cover small{color:var(--mute);font-size:12px}
.filters{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:22px}.chip{padding:7px 14px;border:1px solid var(--line);border-radius:999px;font-size:13px;cursor:pointer;background:#fff}
.chip.on,.chip:hover{border-color:var(--ink);background:var(--ink);color:#fff}
/* materials */
.mats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.mat .ph{aspect-ratio:16/10;border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff}.mat .ph img{width:100%;height:100%;object-fit:cover;object-position:top}
.mat h4{font-size:15px;margin:12px 0 2px;line-height:1.3}.mat small{color:var(--mute);font-size:12.5px}.mat a.more{color:var(--red);font-size:13px;font-weight:700}
/* reel */
.reel{display:grid;grid-template-columns:2fr 1fr;gap:18px}.reel video{width:100%;height:100%;object-fit:cover;border-radius:14px;background:#000;aspect-ratio:16/9}
.reel .tall video{aspect-ratio:9/16;max-height:520px}
.mosaic{display:grid;grid-template-columns:repeat(4,1fr);grid-auto-rows:200px;grid-auto-flow:dense;gap:12px}.mosaic .m{border-radius:12px;overflow:hidden;background:#111}.mosaic .m img,.mosaic .m video{width:100%;height:100%;object-fit:cover;display:block}.mosaic .tall{grid-row:span 2}.mosaic .wide{grid-column:span 2}
/* reviews */
.revstats{display:flex;gap:56px;flex-wrap:wrap;border-top:3px solid var(--ink);padding:26px 0 36px}.revstats .num{font-size:clamp(34px,4.5vw,56px);color:var(--red);line-height:1}.revstats .num span{font-size:.55em;margin-left:4px;vertical-align:top}.revstats small{display:block;margin-top:6px;color:var(--mute);font-size:14px}
.revgrid{columns:3;column-gap:20px}.rev{break-inside:avoid;margin:0 0 20px;padding:22px 24px;border:1px solid var(--line);border-radius:14px;background:#fff}.rev .stars{color:#e0a100;font-size:14px;letter-spacing:2px;margin-bottom:10px}.rev blockquote{margin:0;font-family:'Noto Sans Thai','Lato',sans-serif;font-size:16.5px;line-height:1.6}.rev .en{margin:10px 0 0;color:var(--mute);font-size:14px;line-height:1.5}.rev figcaption{margin-top:14px;font-size:12.5px;color:var(--mute);letter-spacing:.02em}
/* clients */
.clients{display:grid;grid-template-columns:repeat(3,1fr);gap:28px 40px}
.clients h4{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin:0 0 10px}
.clients ul{list-style:none;margin:0;padding:0}.clients li{padding:8px 0;border-bottom:1px solid var(--line);font-size:15.5px}
/* timeline */
.tl{border-left:2px solid var(--line);margin-left:8px;padding-left:28px}.tl div{position:relative;padding-bottom:26px}
.tl div:before{content:'';position:absolute;left:-35px;top:6px;width:12px;height:12px;border-radius:50%;background:var(--red)}
.tl time{font-size:12.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute);font-weight:700}.tl h4{margin:4px 0 2px;font-size:17px}.tl p{margin:0;color:var(--mute);font-size:14.5px}
.two{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
/* footer */
footer{background:var(--ink);color:#bbb;padding:56px 0 40px;font-size:14px}footer h2{color:#fff;font-size:clamp(26px,3vw,38px);margin-bottom:14px}
footer a{color:#fff}footer .row{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:30px;border-top:1px solid #333;padding-top:20px}
/* case page */
.case-hero{position:relative;min-height:62vh;display:flex;align-items:flex-end;color:#fff;overflow:hidden}
.case-hero img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.case-hero:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.1),rgba(0,0,0,.8))}
.case-hero .wrap{position:relative;z-index:1;width:100%;padding:120px 24px 48px}.case-hero h1{font-size:clamp(30px,4.6vw,56px);line-height:1.05;max-width:900px}
.meta{display:flex;gap:28px;flex-wrap:wrap;font-size:14px;color:#ddd;margin-top:14px}.meta b{color:#fff}
.prose{max-width:760px;font-size:17.5px}.prose h3{font-size:22px;margin:38px 0 12px}.prose ul{padding-left:20px}.prose li{margin-bottom:8px}
.lead{font-size:clamp(19px,2.2vw,24px);line-height:1.4;font-weight:400;max-width:820px;color:#222}
.gal{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.gal img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:10px}
.gal .wide{grid-column:span 2}.gal .wide img{aspect-ratio:8/3}
.back{display:inline-block;margin-bottom:24px;font-size:14px;color:var(--mute)}.back:hover{color:var(--red)}
.next{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
/* programs table */
table{width:100%;border-collapse:collapse;font-size:14.5px}th{text-align:left;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);border-bottom:2px solid var(--ink);padding:12px 10px}
td{padding:14px 10px;border-bottom:1px solid var(--line);vertical-align:top}td.t{font-weight:700}td img{width:52px;border:1px solid var(--line);border-radius:4px}
.tag{display:inline-block;font-size:11.5px;padding:3px 9px;border-radius:999px;background:var(--soft);border:1px solid var(--line);white-space:nowrap}
@media(max-width:900px){.numbers{grid-template-columns:repeat(3,1fr);gap:22px}.cards,.pillars,.clients,.mats{grid-template-columns:1fr 1fr}.two{grid-template-columns:1fr;gap:40px}.revgrid{columns:2}.reel{grid-template-columns:1fr}.reel .tall video{max-height:420px}.mosaic{grid-template-columns:repeat(3,1fr);grid-auto-rows:160px}.gal{grid-template-columns:1fr 1fr}.gal .wide{grid-column:span 2}.next{grid-template-columns:1fr}}
@media(max-width:600px){.brand{font-size:13px}.burger{display:flex}.nav ul{display:none;position:absolute;left:0;right:0;top:60px;z-index:60;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;gap:0;padding:8px 0 12px;box-shadow:0 12px 30px rgba(0,0,0,.08)}.nav.open ul{display:flex}.nav ul li a{display:block;padding:12px 24px;font-size:16px;font-weight:700}.hero{min-height:88vh;height:88vh}.hero .collage{grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:repeat(2,minmax(0,1fr));gap:3px}.hero .collage img{min-height:0;object-position:var(--fp,center)}.hero .wrap{padding-top:52vh}.hero:after{background:linear-gradient(180deg,rgba(0,0,0,.05) 0%,rgba(0,0,0,.15) 45%,rgba(0,0,0,.9) 100%)}.numbers{grid-template-columns:repeat(2,1fr)}.cards,.pillars,.clients,.mats{grid-template-columns:1fr}.revgrid{columns:1}.revstats{gap:28px}section{padding:60px 0}.hero{min-height:78vh}.mosaic{grid-template-columns:repeat(2,1fr);grid-auto-rows:150px}.gal{grid-template-columns:1fr}.gal .wide{grid-column:span 1}.gal .wide img{aspect-ratio:4/3}td:nth-child(3),th:nth-child(3){display:none}}